brand ideation & web design

Crafting a Story

 

Purpose:

I’ve crafted brands for various organizations - from logo development to creating mission, vision, and values… brands are the true foundation to tell an organizations’ story successfully. It’s also essential for brands to be able to expand, evolve, and iterate over time.

Some examples of such brands are provided at the bottom of this page.

I’ve also designed my own branding for Kadels Creates!

This includes:

  • Logo ideation and design

  • Brand consultations

  • Typography & colour palette development

  • Strategic planning and brand sustainability

  • Creating accessible resources and educational materials

  • Crafting language, tone, and brand identity

  • Goal setting & long term planning

 

Digital Spaces for Knowledge and Connection

 

Purpose:

I’ve worked on a variety of websites & digital collaborative platforms to communicate an organization’s story, create opportunities for connection, or to better articulate opportunities for individuals. I am also experienced at reviewing existing web & digital content, and ideating new ways to communicate stories through user experience design (i.e. wire framing, brainstorming, and creating low-fidelity prototypes)

This has included:

  • Website design (Wordpress, SquareSpace, Wix, Format, etc.)

  • Collaborative tools (Figma, MURAL, Miro, SharePoint, MS Teams, etc.)

  • Online Communities (ongoing events, social media)

  • Accessibility Checks

  • Community consultations on user needs

  • Innovation Hub

    (2019-2022) Led entire brand development, re-branding existing content, strategic language and articulating core values, and managing website redesigns & maintenance.

    Brand & Website

  • Groundswell Climate Collective

    (2020-2022) Co-designed logo development, developed language and core values of organization, ongoing co-design of new projects and developing content.

    Brand & Website

  • Redefining Traditional

    (2020-2022) Developed brand & primary logo, typography, and overall strategy and presence. Created an identity aligned with core values. Led website design and maintenance.

    Brand & Website

  • Tech2U

    (2021) Based on previous research from the Transforming the Instructional Landscape project at the Innovation Hub, I developed a brand and logo grounded in the initiatives values.

    Research & Brand

I designed these!